Content writing is no child’s play, and even the best bloggers still have to learn new things every day to keep themselves in the game. Writing a blog post does not mean you have an opinion, and you just typing them out. NO. There are a few guidelines that you should adhere, just as you would for writing a research paper.
Writing A Blog Post; Are You Following The Guidelines?
If you are a fresh writer in town, you can definitely benefit from reading this article. Even if you are an experienced creative copywriter and present in the field from a long time, yeah you can still benefit either way.
Let’s start by understanding the meaning of a blog post. A blog post aims to give out information or updates in an informal manner or discussion and largely consists of the opinion of the blogger as well. The blog post is published in the Blog section of a website, and is now utilized by brands for implementing content marketing techniques and strategies as well. Blogs having optimized content and written with targeted keywords greatly help in SEO campaigns as well.
What Steps You Should Follow Before Writing a Blog Post?
In order to make sure that your written blog post receives acclaim, and helps in executing the SEO campaigns much more effectively, there are a few steps that you should remember before you get down to writing a blog post.
The 5 steps you should follow before writing a blog post are:
1. Plan Your Blog Post Beforehand
Ever taken a trip before planning it properly? Of course not! Similarly, you need to plan your blog post before you start writing it. The planning process refers to
· Choosing a topic you can write on
· Setting your purpose for writing
· Creating the blog outline
You need to make sure that the topic you are writing on is something which does not bore you half-way. If the topic interests you, you are good to go! Choosing your topic and setting your purpose often go hand in hand because you need to set down WHY you are writing that particular blog. Afterwards, you need to create an outline on what you will be including in your blog, which includes the headings and the paragraphs and the content flow as well.
2. Do Your Essential Research
Your blog post is supposed to give out information, and by information, we are referring to AUTHENTIC information. In order to create a highly engaging blog which the readers find highly credible as well, you need to pile up legitimate information just as you would do for a research paper.
The information need not only be in the form of text, but interactive images and videos as well. This means that you will be filling it up with citations by external linking as well.
3. Create Killer Headlines and Headings
It is human nature to focus on the headline and the headings first, so you need to spend some time in crafting the best kind of Headings that you can. Before a reader decides to go through your content, they will read the headline that will appear in the search results.
If the headline seems compelling enough, and accurately relates to their search query, they are going to open it anyhow. Once they have arrived on your blog post, they will quickly skim through the headings and determine whether or not they are going to spend their precious time in reading through the content or not.
So as far as the headings go, you need to write them like a pro!
4. Write Like It Is Your Masterpiece
Each and every blog you write is supposed to reek of professionalism and perfection, like it is your masterpiece. Just because you will have a chance to write more blogs, does not mean you should compromise on the quality of any single one of them.
Write your blog like a pro, beautify it and make it so engaging that any reader who comes on the blog does not leave it before reading it overall. Fill in with all the information you have gathered, write using a language style that is easy to comprehend, and make it enticing with infographics and videos as well.
5. Give Your Blog Post a One Last Look
Would you ever hand in a paper before proofreading it? No way! Similarly, you need to give your blog post one last look before you go over to the ‘Publish’ option. We are all humans and there are always room for errors, therefore, you need to make sure that your blog post is not filled with any kind of errors either.
The professional content writers who provide blog post writing service by Content Majestic always make sure that they send in all of their content to the Quality Control unit before they dispatch it for delivery. If those professional writers are so careful, then you should also definitely be!